PREDICTING CUSTOMER ENGAGEMENT OF PRIVATE HOSPITAL: A CASE STUDY IN MALAYSIA. MALAYSIAN JOURNAL OF INNOVATION IN ENGINEERING AND APPLIED SOCIAL SCIENCES (MYJIEAS), [S. l.], v. 5, n. 01, p. 1–16, 2025. Disponível em: https://myjieas.psa.edu.my/myjieas/article/view/107. Acesso em: 15 apr. 2026.