DIGITAL DA’WAH: LEVERAGING SOCIAL MEDIA TO SHARE ISLAMIC KNOWLEDGE

Abstract

This study investigates the effectiveness of social media as a medium for spreading Islamic da’wah. It examines whether social media can deliver true and sincere Islamic messages and identifies the positive and negative factors associated with using social media for da’wah. The study employs quantitative methods, including distributing a Google Form survey to gather data from respondents. Secondary data from existing research papers, journals, and articles are also analyzed to support the findings. The study finds that social media is a crucial platform for spreading Islamic knowledge due to its wide reach and accessibility. Applications such as Instagram, TikTok, YouTube, and WhatsApp are popular among users for both entertainment and educational purposes. However, the study also highlights potential issues such as the dissemination of incorrect information by unqualified individuals and the spread of fabricated hadiths. The results underscore the importance of verifying the authenticity of da’wah content before sharing it.